As part of our new #KEEPONBEINGYOU movement we’re on a mission to inspire babes the world over to love themselves, for themselves, to embrace your flaws, and to not strive for what the world perceives as perfection. Because f*ck perfection, it doesn’t exist. We are making a pledge to never retouch our models’ perfect ‘imperfections’ out.


Do not allow other people’s opinions to become you
Do not allow other people’s opinions to become you
As you get older, you realise these marks are part of you and they’re beautiful in the most amazing way
It’s important to teach young girls to love every part of themselves
We go through so much as a woman, through our bodies through our mental health, we are such amazing creatures
Female empowerment is the constant uplift and appreciation for all women
It’s important to promote body confidence to make sure everyone is represented
My favourite part of my body is genuinely my stretchmarks, after years of hating them, now I can actually see the beauty